At the time, the founder stated, “The letter ‘K’ had been a favorite with me-it seemed a strong, incisive sort of letter.”Įastman and his mother used an anagram set to find the right-sounding “K” word. In 1888, Eastman dubbed his new company, “Eastman Kodak.” Though it sounds like an early merger occurred, “Kodak” is nothing more than a hard-sounding word that Eastman liked enough to trademark. The choice of the company name is a big part of Kodak's history. That innovation is credited to long-time tinkerer Thomas Edison, who decided to trim 40mm filmstock while working with Eastman in 1892. Surprisingly, Eastman did not invent the 35mm film used in the motion picture industry. Then, he counted on the sales of consumables, such as film, chemicals, and paper, to generate massive profits. Known as the “razor and blade strategy,” Eastman sold inexpensive cameras throughout the history of Kodak. When it came to business, Eastman's approach was simple. In 1889, Eastman combined all of these ideas to invent the first mass-produced rolls of transparent photographic film. The former designed a transparent nitrocellulose film base in 1887, while the latter perforated nitrocellulose film. While this was happening, fellow inventors Hannibal Goodwin and Emile Reynaud were also making amazing advances in photographic technology on their own. The two men invented a holder for a roll of the company's photo plates in 1885. William Walker, who was also an expert in photography, started working for Eastman in 1883. The history of Kodak starts with the Eastman Dry Plate Company, where owner George Eastman created single-shot sheets of paper covered in photographic emulsion. Here is a brief look at the history of Kodak and how the company plans to find its footing in the 21st century. It is also responsible for easy-to-shoot home movies and the introduction of digital photography. The company is known for creating a consumer market for amateur photography and pioneering the technology that allowed Hollywood movies to be filmed. Incorporated in New Jersey, the corporation was founded in 1888 by George Eastman in Rochester, New York, where its headquarters are located today. The Eastman Kodak Company, known around the world as Kodak, is an American imaging company that began in the 19th century as an innovator of photography.
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